Research proposal in the public service (public services for example Essay

Research proposal in the public service (public services for example police, fire service etc...) - Essay Example are some of the important types of public services which a government arranges for the general public. With growing population, widening areas of services, growing public expectations, constant monitoring by the public and the media besides the government appointed regulatory mechanism the public services offices have come under severe pressure to perform well. The police services for example are now under pressure to sniff the terror plots being hatched by terrorists. In addition the crimes like online identity theft, internet banking frauds etc. are further addition to the list of crimes that the local police department is supposed to investigate. The manpower and resources on the other hand has not been match up with the exponential numbers and types of crimes. It is under such circumstances that at some places, question marks are being raised about the effectiveness of the public services. Discussions are also being held to figure out the possible remedial measures that could be taken up by the government/s to make such services more effective and efficient. The main intention of the study is to develop a better understanding of the concepts of public services in general and their effectiveness in these challenging times. During the study an effort would be made to study some of the recent incidents where the role of public services has been quite constructive. In addition, some such incidents will also be analysed where the role of public services has been criticised in the media or amongst the intelligentsia. The study will try to seek answers to the following key objectives. i. To analyze the availability of some pre-identified public services with respect to the numbers of people. This will involve comparison of per capita availability of such services in different regions. ii. What types of expectations do the general populace have from the government of the day iii. Find out the impact of public private cooperation in some fields. As a part of the corporate social responsibility, a number of corporate houses have also come forward in lending a helping hand to the people and the government. An effort would be made to assess how successful such associations proved in the recent past. iv. As responsible citizens we too have a responsibility towards the state and nation, which implies that we must allow the public service offices to function in an effective manner without hampering their cause or without burdening them with our irresponsible behaviour. An effort would therefore be to assess how conscious the citizens are towards their duty as responsible citizens in making the public services more effective. v. Analyse some of the public services like Fire services, police services, health services etc. This will be an effort to point out some areas which require attention in order to make such services more effective. Approach Research approaches and methods radically influence research content and, consequently, the policies designed in response to that content. If carried out in an objective manner, research not only helps the researcher in knowing about many unknown aspects, but it often provides a benchmark for future researches as well. This thesis is more of a qualitative case study which focuses on an

Antigone and Euthyphro Essay Example | Topics and Well Written Essays - 1000 words

Antigone and Euthyphro - Essay Example The nature of piety was altercated in ancient literature through the characters of Antigone and Euthyphro. Antigone and Euthyphro’s individual’s beliefs and perception of how rules must be taken were the forces that influenced them to choosing decisions that shaped their recognition about the nature of piety. The life story of Antigone indeed began with a tragedy, which had provoked her to make a decision that changed the course of her life, or perhaps, has become the instrument to ending her life through unjust means. Antigone was trapped in a situation, where she had to choose between what is right based on her conscience, and on what is right based on the legal code of Thebes. Apparently, conflicts were brought by the opposing view of Antigone and Creon on the type of law that must be sustained, referring to the divine law and the human law. Despite this conflicting belief, Antigone was certain that the human law does not surpass the divine law, when it comes to what is morally right for people. For this reason, she stood by her conviction that religious piety supersedes whatever law is created by people, who claim as rulers or kings in this world. For Antigone, even the punishment of death will not defy her devotion to the divine law. Antigone’s views adhere to the idea that there is more to life than being devoted to an earthly government, whose doctrines do not agree with the authentic nature of piety. That is, decisions in life must not dwell on human laws that dishonor the essence of the divine law -- the laws, which are there to guide people of what is morally right and wrong. By and large, Sophocles’s Antigone encapsulates the weaknesses of an earthly government, where the elected military leaders reap the benefits of them having judicial authority. Antigone is being oppressed by the tyranny of an earthy government that is ruled by a male leader, whose interpretation of justice violates the divine law. Still, in spite of th eir oppression, Antigone was willing to sacrifice her life so that Polyneices may rest in eternal peace. No earthly law hindered here to fulfilling her duty to the corpse of her brother Polyneices. In the end, Antigone may have died, but her pious devotion became the instrument to amending the flaws of the justice system in a city that is oppressed by tyrants. The story of Euthyphro, on the one hand, narrates the experiences of Euthyphro as he pushes for the prosecution of his own father, who had murdered a servant. Similar to Antigone, Euthyphro’s desire to let his father bear the consequences of his actions was a result of him believing that what he was doing was a pious thing. However, the presence of Socrates in this story made the character of Euthyphro confused over the real meaning of piety, for Euthyphro has always believed that making his father liable for killing an individual is the right thing to do, and that his father has committed a wrongdoing, which is impious . Socrates was the key to letting Euthyphro realize that his own beliefs of what is pious do not justify the act of being pious itself. Euthyphro agrees to the nature of piety but he did not fully understand how it may apply in seeking for authentic justice not in the eyes of an earthly court, but in the eyes of the gods. He was adamant to defend not his own father, but the victim, who his own father has killed, and for Euthyphro this is deemed an act of piety. It is an act of piety not because it is

Laser And Intense Pulsed Light Therapy

Laser And Intense Pulsed Light Therapy The focus of this assignment is to examine the current legislations applicable to an establishment of a laser or Intense Pulsed Light (IPL) practice within England. The aim is to demonstrate an understanding of the current market and undertake a critical review and evaluation of the range of equipment for the removal of hair and skin enhancement. The equipment is to include treatment of photo rejuvenation, acne and vascular abnormalities. The discussion points will outline the key requirements of the Care Quality Commission (CQC) in registering the use of IPL or laser treatments in a beauty clinic. It is vital to undertake a critical review of the latest advances in laser or IPL equipment on the market, including the types of conditions they can treat, and to ensure the equipment covers skin types 1 to 6 on the Fitzpatrick scale. When consider purchasing IPL or laser equipment for a new clinic discuss what factors need to be consider when selecting appropriate systems. Methodology The methods used to gain information regarding this assignment were secondary from books and websites. By using the search engine Google and taking information from books data was gathered to put this assignment together. Also primary research was carried out when discussing, with other managers, the registration process and equipment used within their establishment. Findings Outline the key requirements of the Care Quality Commission (CQC) in registering premises for the use of IPL or laser equipment. In April 2009 the CQC took over the Healthcare Commission and is established under the Health and Social Care Act (2008). The CQC outline specific standards that are adhered to by each type of independent healthcare provider such as non surgical cosmetic procedures including IPL. By law, certain establishments and agencies providing healthcare in the independent sector must be regulated by the Care Quality Commission (Care Quality Commission, 2009) it is the duty of the CQC to ensure the equipment is properly maintained and all staff involved in the use of the machinery are fully trained to operate it. This is to maintain standards of health and safety towards members of staff and clients. This includes annual checks on the establishments and paper work that includes training certificates and records of clients undergoing treatment. Before beginning the registration process there are requirements that a manager undergoes to ensure the process is dealt with efficiently. These include the set up of the treatment room, customer complaints policy, a statement of purpose, and a medical report, all of which should be written and documented to show proof to the CQC. When setting up a treatment room for the purpose of laser or IPL the area must be suitable for the procedure which includes no reflective surfaces, a cool cabinet or fridge, a treatment bed, room for the machine to manoeuvre, equipment for performing the treatment, razors and a sharps box. The lighting must be to a high standard and a lock on the door means no one could potentially walk in during the treatment. This is to ensure all health and safety measures have been taken to provide a safe working environment. Risk assessment of the laser controlled area is vital and needs to be updated yearly or when any new equipment is acquired. The risk assessment includes PAT testing, treatment room standards, COSHH on the products used and the appropriate health and safety guidelines. When applying to register for the first time the manager must first read the guidance on applying for registration. It is compulsory to complete application forms R1 and R1SOP, along with a self-assessment form available from the CQC website. If it is required to have a registered manager, the form R1A needs to also be completed. When apply for registration, there is a non-refundable application fee. A series of other information is required to fill out the forms mentioned above, which includes a copy of the applicants birth certificate, any certificates of a change of name, a recent passport photograph, a copy of certificates relating to any relevant professional qualification obtained, a copy of each applicants up-to-date curriculum vitae (CV), a medical report, two personal references and a pre-interview self-assessment questionnaire should be filled out sent to the CQC. A statement of purpose consists of information on the intention of the equipment; this should be outlined and u p dated when necessary and a copy should be sent to the CQC. The registration process cannot start until the appropriate fee has been submitted for laser and IPL from then on annual fees are applied. The registration process can then take eight to twelve weeks to complete. Key staff involved in the process of laser and IPL include the manager and owners of the business and the staff who will be operating the machinery. Staff training can be provided by appointed Colleges that have the facilities, alternatively when buying the machinery specific companies provide training. For staff to be eligible for training the minimum qualification is NVQ level 3 or equivalent in the Beauty sector. This is to ensure the therapists using the equipment have a high standard of anatomy and physiology. It is imperative that the employees are trained to a high standard as the equipment can be dangerous. It is the managers responsibility to ensure all therapists are competent and trained in the equipment before providing treatments. The policies needed to ensure the correct standards are maintained include consultation forms, records clinical controls and client protocols. It is the responsibility of the manager and all employees to maintain current accurate records of clients medical history, skin conditions and personal information and to ensure they are signed by both the client and the member of staff performing the treatment. Undertake a critical review of the latest advances in laser and IPL equipment on the market and the types of conditions they can treat. Ensure work covers equipment for skin types 1 to 6 Laser and IPL machines are ever advancing with technology. This provides companies with up to date knowledge and expertise which can enhance the treatments given and adapt to new ones. It is important to discover clients needs and expectations to find a treatment that can help with the majority of concerns. Research is obtained to ensure the products produced will have an impact and be successful. It is vital that the equipment chose by a business appeals to the majority of clients. As there are many different skin types the machinery has a Fitzpatrick Scale (see fig 1) the equipment should cater for all 6 skin types on the chart. The equipment neodymium-doped yttrium aluminium garnet; Nd:Y3Al5O12 (ND:Yag) and IPL are the only pieces of equipment that work on all 6 skin types of the Fitzpatrick Scale. See Appendix 5 for a table on a wide range of products that use laser and IPL. This table shows the ND:Yag and IPL equipment is versatile and adaptable to accommodate all skin types. Appendix 1 shows a comparison of the equipment which demonstrates the qualities and uses. It is shown that the IPL works on the upper layers of the skin to aid with skin rejuvenation and hair removal amongst other treatments. IPL treatments are well established and have had many studies and independent surveys performed on them. ND:Yag is the new technology so it does not have all information on long term affects and results. This equipment works on the lower layers of the skin and hair follicle to enhance the treatment. The ND:Yag provides treatments for acne treatment and works more effectively on darker skin types. Lynton are a leading recognised company in the UK providing equipment for the use of hair removal and skin rejuvenation using IPL Laser and ND:Yag technology. Lumina is a piece of equipment that is versatile and works on many skin conditions (see appendix 3) and has options to select from Intense Pulsed Light only or Intense Pulsed Light with laser. This piece of equipment is high powered for fast results and has the flexibility and adaptability to perform well in most businesses. The Lightseries is a piece of equipment that has the latest multifunctional Alexandrite technology (see appendix 4) to perform treatments similar to the Lumina. Both machines have benefits to the business and it would be down to the manager to decide which would be most suitable to the individual clientele. Consider purchasing IPL or laser equipment for a new clinic, include what factors need to consider when selecting appropriate systems When a manager decides to invest in a new piece of machinery there are many factors that need to be considered to ensure the purchase it suitable for the business. There are many points to a new piece of machinery including, latest technology, design, cost and function which need to be researched. Demonstrations from the different companys to provide presentations on the information gathered on the product can be invaluable to making a decision on where to invest. This provides an opportunity for the manager to see the machinery, packages, ask all questions and see a presentation on the results. It is important to gather all information and have written proof of offers; this provides some security with facts and figures, to refer to at a later stage. The company providing the machinery needs to be reputable and information on the companys back ground can be fundamental to evaluate whether an investment is worthy. The longer the company and product have been established can make impact on a managers decision. The company need to provide a good basis of knowledge and results of the equipment to prove its functionality. Independent studies are effective in sourcing information on a product and confirming results produced. Questions such as how likely the machine is to break down, and if it does how easily is it to call out an engineer and have the parts available for replacement should be clearly outlined by the company. It is vital to know how many engineers are close by, how often does it need servicing and how much time will this take away from clients receiving treatments. What is the contingency plan of the company, what happens when it does not go according to plan and how efficient and proactive are the company at providing r esults. What organisations are the company affiliated with and what customer support is provided will prove to a manager that the company are committed to the success of a business. The machine needs to suit a certain criteria including size, design, mobility, presentation and function. The function of the machine needs to appeal to the majority of clients skin types and conditions. From an accounts point of view cost is an important issue. How much are the start up costs, replacement parts, how much are servicing costs and how often are they performed. Profit needs to be considered as to how much could the machinery make for the business, how long before a return will be seen and how much will the marketing and advertising cost. The manager will asses staff training, what is required, how often and where the training will be carried out. The company should explain if the training is an additional cost or included in the cost of the equipment or package. With all of this information a manager can make an informed decision on the investment. Conclusion To summarise, the first task was to research the process of obtaining the permission of the CQC to provide laser and IPL treatments. The legislation process involves a lot of paperwork, time and effort. This venture takes planning and determination from a manager and thorough meticulous, attention to detail. The outcome of the assignment is to show understanding of the different companies that provide equipment and the types of equipment available. With good understanding of what is involved in the decision process a manager can make an informed choice of what is suitable for the business needs. From a managers point of view the information gathered can be the deciding factor on whether or not to invest in such a venture. From this assignment I found it interesting to look at the tasks from a managers point of view and reflect on what I may consider doing in the future to encourage expanding the treatment range available to clients. Bibliography ABC lasers (2010) Home (online) available from www.abclaser.co.uk accessed 1st April 2010 Aesthetic lasers (2010) IPL and Laser (online) available from http://www.laseroffers.com/category/risk-and-safety-issues-in-aesthetics/ipl-and-lasers/ accessed 1st April 2010 Alma Lasers (2009) Alma Lasers (online) available from www.almalasers.com accessed http://www.almalasers.com/products.jsp accessed 28th October 2009 Bickmore, R.H( 2004) Miladys Hair Removal techniques British Medical Laser Association (2010) Medical Laser Resource (online) available from http://www.bmla.co.uk/index.php/medical-laser-resources accessed 1st April 2010 Care Quality Commission (2010) Laser Lights (online) available from http://www.cqc.org.uk/_db/_documents/Lasers_Lights.pdf accessed 1st April 2010 Eden Aesthetics (2010) Products (online) available from http://www.edenaesthetics.com/products.php accessed 29 the November 2009 Ellipse (2010) Ellipse Micro light (online) available from http://www.ellipseipl.co.uk/pdfs/Ellipse-MicroLite-Brochure.pdf accessed 13th February 2010 Goldberg, D. (2000), Laser Hair Removal. Martin Dunitz, London Godfrey, S. (2002), Principles and Practice of Electrical Epilation. Butterworth Heineman Lanigan, W.S. (2000) Lasers in Dermatology. London Springer Verlag Ltd. Lucid Training (2010) Core Knowledge (online) available from http://www.lucidtraining.co.uk/coreofknowledgecourses.htm accessed 13th February 2010 Reference Aesthetic lasers (2010) IPL and Laser (online) available from http://www.laseroffers.com/category/risk-and-safety-issues-in-aesthetics/ipl-and-lasers/ accessed 1st April 2010 Care Quality Commission (2010) Laser Lights (online) available from http://www.cqc.org.uk/_db/_documents/Lasers_Lights.pdf accessed 13th February 2010 Care Quality Commission (2010) Guidance on applying for Registration (online) available from http://www.cqc.org.uk/_db/_documents/Guidance_on_applying_for_registration_Independent_private_and_voluntary_healthcare.pdf accessed 13th February 2010 Care Quality Commission (2009) Guidance for Professionals (online) available from http://www.cqc.org.uk/guidanceforprofessionals/registration/independenthealthcareservices/howtoregister.cfm accessed 28th October 2009 Laser hair removal review(2009) Fitzpatrick Scale (online) available from http://www.laserhairremovalreview.com/comparison.html accessed 29 the November 2009 Lynton (2010) Lumina (online) available from http://www.lynton.co.uk/product_details.php?id=45 accessed 1st April 2010 Appendix Appendix 1 YAG 1064 nm Lasers Intense Pulsed Light (IPL) Devices Applications Hair Removal, Photo rejuvenation, Skin Tightening, Active Acne treatment, Telangiectasias (spider veins), Rosacea, Sun Age Spots, Pseudofolliculitis Barbae. Hair Removal, Photo rejuvenation, Sun Age Spots, Rosacea. Efficacy High power to dermis: more energy to follicles, vessels, collagen, sebaceous glands. High power absorption in epidermis: less energy to deep dermal structures. Comfort Less painful due to shorter pulse durations. Painful due to tendency to super heat epidermal melanin. Skin cooling gels or equipment needed. Risk of Side Effects Safe on all Skin Types. all Skin Types. Consumables Few or none. Frequent head replacements (on average after 30,000 pulses), filters and gels annual cost $5,000-$10,000. Aesthetic lasers (2010) IPL and Laser (online) available from http://www.laseroffers.com/category/risk-and-safety-issues-in-aesthetics/ipl-and-lasers/ accessed 1st April 2010 Appendix 2 Lynton New Product information company equipment description use Lynton LP YAG HANDPIECE long pulsed Nd:YAG to add to a LUMINA base system hair removal for darker skin, skin rejuvenation, and leg veins for darker skin Lynton OMNILUX ideal for small treatment rooms, or those just starting out non invasive light therapy. Multiple treatment heads for use on acne, skin rejuvenation, wrinkles, non-melanoma skin cancer and psoriasis. Lynton Q-PLUS SERIES active q-switched Nd:Yag Laser with out puts at 1064nm and 532nm for use on epidermal and dermal pigmentation lesions and multicoloured tattoo fading and removal Lynton Q-PLUS C a single system combining actively Q-Switched YAG and Ruby Lasers providing outputs of 1064nm. 532nm and 694nm. For use on fading and removing tattoos of all colours and treatment of epidermal and dermal pigmented lesions. Lynton (2010) Lumina (online) avalabie from http://www.lynton.co.uk/product_details.php?id=45 accessed 1st April 2010 Appendix 3 Lynton Lumina LUMINA The flexible dermatological tool-box with Intense Pulsed Light, Laser and Q-Switched Laser technology. This clinically proven medical system leads the aesthetic sector in application versatility and revenue capability, with combined Intense Pulsed Light and Laser treatments. LUMINA is unrivalled in its system lifetime and flexibility, treating deep and superficial vascular lesions, unwanted hair, superficial and dermal pigmentation, photo-rejuvenation, active acne and multi-coloured tattoos. LUMINA has many unique features, including integral printer for treatment record keeping, patient database for instant and accurate records and digital imaging, as well as Interchangeable Light Guide (ILG) technology, all in a platform designed to accept application upgrades. Uniquely, LUMINA can be taken as an Intense Pulsed Light only specification at first and upgraded to add further Intense Pulsed Light handpieces and Laser accessories as required onto its compact single platform, givi ng a truly lifetime service. Please note LUMINA Intense Pulsed Light and Laser options require registration with the Care QualityCommission. KEY FACTS à ¢Ã¢â€š ¬Ã‚ ¢ Select from Intense Pulsed Light only orIntense Pulsed Lightwith laser options à ¢Ã¢â€š ¬Ã‚ ¢ High power for fastresults à ¢Ã¢â€š ¬Ã‚ ¢ Lifetime flexibilityand adaptability à ¢Ã¢â€š ¬Ã‚ ¢ The leading UKaesthetic system Lynton (2010) Lumina (online) avalabie from http://www.lynton.co.uk/product_details.php?id=45 accessed 1st April 2010 Appendix 4 LIGHT SERIES The latest multifunctional Alexandrite, KTP and Nd:YAG Laser Platforms LIGHT Series systems are characterized by the best long pulsed laser technology available today, and the ability to combine multiple wavelengths into a single unit results in an extremely cost-effective system that allows a wide range of treatment possibilities and a rapid return on investment. The LIGHT A is an alexandrite laser at 755nm, the Gold Standard in permanent laser hair reduction for skin types I-IV and pigmented lesions. The LIGHT A* combines long pulsed Nd:YAG and alexandrite, resulting in the most comprehensive hair removal system on the market. It can also operate in short pulsed Nd:YAG mode, which is specifically designed for collagen remodelling and skin rejuvenation. The LIGHT C Long/Short Pulsed Nd:YAG (1064nm) Long Pulsed KTP (532nm) is ideal for practitioners who want to offer a wide range of treatments such as port wine stains, vascular treatments, post-sclerotherapy matting, rosacea, pigmented lesions, hair removal for all skin types, skin rejuvenation and tightening, and leg veins all in one system. Lynton (2010) Lumina (online) available from http://www.lynton.co.uk/product_details.php?id=45 accessed 1st April 2010

My Friend Essay -- describe a potential classmate

Question: Many students expand their view of the world during their time in college. Such growth often results from encounters between students who have lived different cultural, economic, or academic experiences. With your future growth in mind, describe a potential classmate that you believe you could learn from either within or outside a formal classroom environment.   Ã‚  Ã‚  Ã‚  Ã‚  It is hard to think about specific qualities of someone whom I could learn from without examining my own background and surroundings. My hometown of Wayland, Massachusetts is probably much different than Austin, Texas. Wayland is a small suburban town about twenty miles west of Boston. It is not extremely crowded here, but there are probably enough people and buildings to generate at least a small sense of claustrophobia in someone who is used to an open landscape. Wayland is a very intellectual community, and virtually all of the adults are well educated and many hold a professional degree. Most of the high school students are diligent about their studies, and just about everybody lives a comfortable, safe life here. Unfortunately, there isn’t much excitement in this town, and unless one stays busy with a hobby, job, or other activity, it can be downright boring.   Ã‚  Ã‚  Ã‚  Ã‚  My friend, Bob was much different than anyone I knew in Wayland. I’d have to say some of my friends from Wayland would probably think Bob is a hick because of his rural background, but he’s smarter than just about all of them. I met... My Friend Essay -- describe a potential classmate Question: Many students expand their view of the world during their time in college. Such growth often results from encounters between students who have lived different cultural, economic, or academic experiences. With your future growth in mind, describe a potential classmate that you believe you could learn from either within or outside a formal classroom environment.   Ã‚  Ã‚  Ã‚  Ã‚  It is hard to think about specific qualities of someone whom I could learn from without examining my own background and surroundings. My hometown of Wayland, Massachusetts is probably much different than Austin, Texas. Wayland is a small suburban town about twenty miles west of Boston. It is not extremely crowded here, but there are probably enough people and buildings to generate at least a small sense of claustrophobia in someone who is used to an open landscape. Wayland is a very intellectual community, and virtually all of the adults are well educated and many hold a professional degree. Most of the high school students are diligent about their studies, and just about everybody lives a comfortable, safe life here. Unfortunately, there isn’t much excitement in this town, and unless one stays busy with a hobby, job, or other activity, it can be downright boring.   Ã‚  Ã‚  Ã‚  Ã‚  My friend, Bob was much different than anyone I knew in Wayland. I’d have to say some of my friends from Wayland would probably think Bob is a hick because of his rural background, but he’s smarter than just about all of them. I met...

Blue Cross Blue Shield

The Changing Face of Blue Cross Blue Shield Betty Bogart Kaplan University Author Note Correspondence concerning this article should be addressed to Betty Bogart, Student, Kaplan University, 1801 East Kimberly Road, Davenport IA 52807. The Changing Face of Blue Cross Blue Shield Since their founding as individual companies in the early 20th century, Blue Cross Blue Shield has grown to become one of the largest insurance companies in the United States. Blue Cross coverage for hospital care and Blue Shield coverage for physician visits grew to national coverage separately before merging to form the Association we know today.In 1929 Justin Ford Kimball developed a program to cover teachers for hospital treatment. It guaranteed them 21 days of hospital care for $6 dollars per year. This program was later extended to encompass other employee groups first in Dallas then nationally. The program became Blue Cross. The first Blue Cross Baby was born in a hospital in Dunham, North Carolina. Th is was the first birth in America to be covered by a health insurance certificate that included maternity benefits. In 1939 the American Hospital Association adopted the Blue Cross symbol for plans meeting certain requirements.The ties with the AHA were severed in 1970. In the early 20th century employers in mining and lumber camps of the Pacific Northwest developed a plan to cover employees by paying monthly fees to bureaus composed of groups of physicians. Officially the first Blue Shield Plan was implemented in California in 1939. The plan grew and was adopted by the Associated Medical Care Plan, a group of nine separate plans. Later the plan was renamed the National Association of Blue Shield Plans.Both programs grew to national coverage as the need for medical insurance continued to grow with industry. The two companies merged to form Blue Cross and Blue Shield Association in 1982. At the time the company was defined as coverage under social welfare plans and was thus tax exemp t. In 1986 the tax reform act labeled the company a 501(m) organization which would be subject to federal taxation with special tax benefits under IRC 833. Following this change, BCBSA changed its policies to allow its licensees to be for-profit corporations.In 1984 the nation’s first heart transplant covered by Blue Shield Association was performed in Stanford University Hospital. This would pave the way for BCBSA to create the Blue Cross and Blue Shield National Transplant Network which would become the Blue Quality Centers for Transplant. Today it includes 60 transplant centers nationwide and covers transplants for heart, lung, kidney, pancreas, bone marrow, and stem cell. In the mid 1990’s the Balanced Budget Act added the Medicare+Choice program. This allowed beneficiaries multiple health plans to choose from.By 2000, BCBSA processed the majority of Medicare claims. These claims alone totaled over 163 billion. In 2003 over 88 million Americans were covered by BCBS A liscensees. Today 38 companies comprise the BCBSA system which provides coverage for nearly 100 million people including all 50 states, the District of Columbia and Puerto Rico. Nationwide over 95% of hospitals and over 90% of professional providers contract directly with BCBSA companies. Coverage through BCBSA now includes the largest privately underwritten health insurance contract in the world.The FEP (Federal Employment Program) covers more than 5 million federal government employees, dependants, and retirees. The world of health care is an always changing one and BCBSA is no different. From starting as two separate small programs to growing into a leader in health care and technology, this association is an excellent example of how far the industry has grown and how far we’ve advanced in this country and as humans in general. From transplant research and technology to Medicare, BCBSA continues to stay at the head of the field in all aspects.From their humble origins of trial programs, Blue Cross and Blue Shield have always been on the cutting edge of new health care and technology. As one of the largest insurance Associations in the United states, BCBSA has continued to improve the quality of health care in the United States. Advancements such as Blue Cross & Blue Shield National Transplant Network and Technologies Evaluation Center have proven the companies’ drive to continually improve health care in the United States.The biggest concern I have for the future of health care would be affordability. Some families still live paycheck to paycheck barely scraping by and the spiraling cost of health care and health insurance remains out of reach for them. Veterans and elderly benefits are cut to maintain cost while leaving some unfortunates behind. Un-insured people in America was a staggering 50 million in 2010 leading most to believe that something must be done to keep health insurance and health care affordable to everyone.No one should hav e to suffer without a physician’s care simply due to lack of insurance. References Blue Cross and Blue Shield Association (http://www. bcbs. com/about-the-association) Blue Cross and Blue Shield of Illinois (http://bcbsil. com/) Blue Cross and Blue Shield Federal Employee Program (http://fepblue. org/) CNN Money (http://money. cnn. com/) Scott P. Serota, CEO Blue Cross and Blue Shield (http://www. bcbs. com/about-the-association/officers/scott-serota. html)

Crisis and Opportunity Essay

1) Introduction Nowadays, we have created our own world of technology. Convenience and efficiency are catered through it. Yet, the earth, the natural world, seems to rebel against such artificial world, by sending signals of natural crises to us. In this project, we are going to talk about â€Å"How people benefit from Water Crisis† surrounding the theme â€Å"Crisis and Opportunity†. The water crisis is branched out as two sections, namely water shortage and water pollution. The amount of water in the world is stable; it just changes its physical forms. Nonetheless, the problem of water shortages still exists. In fact, what we lack is clean water. With rapid advancing of human activities and technology, and unfavorable natural features like uneven distribution of rivers, the water crisis is growingly affecting our lives negatively and takes them at risk. Water is polluted by increasing human activities. Industrial wastes which include heavy metals like mercury and lead, harmful to living things, are illegally dumped into water sources; Sewage is directly deposited into rivers, which normally is a source of clean water. Ultimately, global warming, was elicited by human too, depletes clean water. With changing of climates, some countries face more floods which pollute clean water while other countries face more droughts which cause massive drying out of clean water. Now, we start worrying about the crisis because water controls our lives tightly as we could not survive without it. On the other hand, people are developing more and more solutions. By approaching the problem optimistically, this ought to turn this crisis into an opportunity so that we and the world can proceed sustainably. Scientists from all around the world have come up with ideas to solve the problem piecemeal. 2) Literature Review We used secondary research in this paper as there is simply no way for us to conduct our own research on water crisis. We mainly consulted online websites and read some online books. We also read articles from credible magazines such as National Geographic There is also a website called Global Water Intelligence which is a Market-Leading website for the analysis of International water industry. From these sources, we mainly found out that water is very limited around the world and there are people dying from consuming polluted water or simply dehydration. We also found out that the water crisis brought out some new technologies that changed the water pattern of the world. Have you ever thought of turning water from your basin into drinking water? Some people may think that it is impossible, or even a disaster. However, in Singapore, scientists have developed some methods, which can change waste water into pure water. The reused water is called the â€Å"New Water†. How to purify used water? Used water is collected from residence, companies, and schools, and then it is purified by three steps. First, it undergoes microfiltration. Large particles can be filtered away in this step. Afterwards, it undergoes reverse osmosis. Differentially-permeable membranes are used in reverse osmosis. These membranes contain tiny holes, which can only allow water molecules to pass through, so contaminated substances, such as viruses, bacteria can be removed. Lastly, ultraviolet light is used as a back-up to ensure the remaining micro-organisms were completely killed. This makes â€Å"New Water†. On the other hand, some people might worry that â€Å"New Water† was unclean, and thus may affect the health of citizens. However, research conducted, as shown in figure 1 and 2, the level of organic substance and amount of bacteria in â€Å"New Water† was much lower than the local reservoir water. Indeed, this shows that the â€Å"New Water† meets the requirement of drinking water so its safety was ensured. Compare to the other sources of water, â€Å"New Water† is even cleaner. Therefore, it was awarded many global water awards among these years, and this can surely tackle the problem of water shortage without polluting. There is another way to tackle water shortage and pollution. Do you know how sailors obtain fresh water when they are on a voyage? They obtain fresh water by changing sea water into drinking water. This method is called desalination. Sea water accounts for 97% of the world’s water resource. Only the remaining 3% is consumable for humans. In some countries like Saudi Arabia, there is water shortage. They only have a small amount of consumable fresh water. However, they have a large supply of sea water. However the salinity of sea water is four times higher than our body fluids. When we drink salt water, water molecules in our cells will move out of the cell due to osmosis. This net transfer of water may cause our cells to shrink, which may lead to dehydration, and death in serious situations. So how can this modern technology help us to turn this crisis into another opportunity? Desalination refers to the removal of salt and other minerals of saline water to make it consumable. It has become increasingly popular in recent years due to enhancement in technology. There are two methods for desalination. The most common type is work by reverse osmosis, which is based on osmosis- the movement of substances from a lower concentration to a higher concentration. It is a membrane-technology filtration and removes salt and minerals by pressurizing the sea water, forcing them to move through the selective membrane. The selective membrane has pores that allow only water particle to pass through, so that salt molecules and other pollutants are trapped behind the membrane. The by-product produced in the process is salt. It creates an economic opportunity. The process in a desalination plant Thermal distillation is another way of desalination other than reverse osmosis. It is known as the multi-stage flash distillation. It distillates water by flashing a portion of water into steam in multiple stages and then condense them into portable water. Where do we find desalination plant? In Hong Kong, the Water Supplies Department has two desalination plants which use reverse osmosis. The first one is located in Ap Lei Chau and the other one located in Tuen Mun. The government is also planning to build another desalination plant in Tseung Kwan O. There are 100 countries around the world which uses this technology. Saudi Arabia accounts for 25% of the world’s desalination output, with over 2000 desalination plants around the country. A desalination plant in Saudi Arabia. Apart from the problem of water pollution and water shortage, water crisis itself can also be an opportunity, if we look at it from another perspective. It can raise global awareness and promote international cooperation. Thus it drives globalization. Water crisis is a global issue. It cannot be solved by only the cooperation of a few countries; full cooperation from countries all around the world is required. Therefore, some international cooperation was established in order to help countries joining hands to solve water crisis. One of the examples is the World Water Council. The World Water Council organizes the World Water Forum once every three years. In the forum, representatives from different countries join together and come up with some solutions to solve the water crisis. It includes signing of protocols, reducing pollutants in order to help geographic areas that are facing an immediate water shortage. This can not only help to solve the water crisis, but also create peace among countries. 3) Discussion and Analysis What are the benefits of using â€Å"New Water† instead of local reservoir water? First, it can solve the problem of water shortage. In Singapore, there is not enough water because there are only a few rivers running through this small country, but it is densely populated. Reused water is using the same amount of water many times, so we can have unlimited water source without worrying being used up. Moreover, using â€Å"New Water† can help protecting the environment. Waste water cause water pollution, which can contaminate fresh water source; by using â€Å"New Water†, water can be reused and it will not cause any further pollution. This is beneficial to the environment. Furthermore, â€Å"New Water† can boost tourism. In Singapore, the â€Å"NEw Water† visitors centre is a new attraction. It attracts tourists to visit as it provides opportunities for them to explore Science and learn more about water. Last but not least, â€Å"New Water† can help Singapore to make money, as it can sell this technology to other countries. Some countries, such as, China and Europe has already started using â€Å"New Water† instead, as it is purer than local reservoir water. In conclusion, â€Å"New Water† is alternate solution, which can change water pollution and shortage into a profitable opportunity. Now, let us move on to desalination. Some people think that although desalination may seem to be a solution to our current water crisis, it has certain potential implications that cause harm to our environment. Fossil fuels or nuclear power are used in the majority of desalination plants. The burning of fossil fuels releases a large amount of carbon dioxide into the air. The increase in this disastrous greenhouse gas consequently makes global warming worse. Alternatively, but still, nuclear power is dangerous. The radiation leakage in Japan had spread concerns all over the world. Radiation is carcinogenic. People living near the nuclear power plant had to be relocated. It even made Japanese seafood un-consumable. Besides, the food chain is affected since water and soil is polluted by radiation. Furthermore, membrane-technology is expensive. The production cost of water per meter cube is HK$7.8- HK$8.4. However, the advantages of desalination outweights its costs because it can make water available to areas that have a scarce supply of fresh water. Why Saudi Arabia needs a lot of desalination plant? It is because it is located in a place where there is short supply of water. With desalination, they can change sea water into fresh water. It provides a reliable and sufficient supply of water to the growing communities, which reduces the crisis of water shortage. More people will have a steady supply of water and lives will be saved. People will no longer die from the lackage of water. The costs of human lives are much more important than the costs of desalination. The cost of desalination is only short-term and it can be solved by using renewable energy instead, such as solar energy and wind power. Also, the cost of desalination will be lowered once it is developed and widely used around the world. To sum up, desalination is another effective way to change water crisis into an opportunity. â€Å"A coin has two sides†. Water crisis does not only bring disadvantages, but it is also an opportunity for countries to join together and solve this global issue. This can improve international relationships and bring peace to countries. On the one hand, some people may argue that water crisis would not bring any peace to countries, but instead it brings conflicts and chaos. Some research show that as water crisis is getting more and more serious, water source becomes a weapon, and it may be a threat to other countries. Therefore, if one country is located at the upper course, while the other is located at the lower course, the one at the upper course can control the flow of water. However, the establishments of international organizations help to solve this problem together by promoting the saving of water supply and improvement of technology. This can create communication channels and may help to maintain peace in certain countries. For example, the 6th Water Forum held in Marseille, from 12 to 17 March 2012 was a great success. Participants from over 145 countries join this event. They discuss global water problems together. Through debates and in-depth dialogue, they were able to know more about water crisis and many stakeholders commit that they would try their best to conserve water in order to help the needy. This shows that water crisis can raise global awareness and promote international cooperation. (+ but piecemeal and suggestion) (favourable risk and insight) 4) Conclusion The water crisis does not have to be devastating. Flipside, there are advantages of it on bringing opportunities to communities, the world and to us. In face with the same problem, people unite and untangle the cluttered yarn of puzzle, mystery and problems. Because of the water crisis, people start organizing Water Forums so that opinions all around are synthesized, analyzed and become a grand solution. Working scientists, assisting each other and aiming at the target, invented ways like the New water and desalination of water. ‘Even the darkest night will end. And the sun will rise.’ There is always a solution to a problem. However, we could not just rely on the technology to solve this problem but we should also help conserving water and raise the global awareness. To solve the problem entirely we must start from its roots. Take a shower instead of a bath. Don’t leave the water running when you are brushing your teeth. Switch off any dripping taps. This will also decrease your electricity bill and help to build a greener environment where water is plentiful. If we still consume water at a stage like this, we are exploiting resources from our next generations, which doesn’t make the planet sustainable. With the cooperation of everybody, we strongly believe that water crisis will definitely change into an opportunity and the world would be a better place to live in. 5) Reference and Appendices Asia’s Water Crisis†¦and Opportunity (No.2 2011) Solutions http://solutions.bv.com/asias-water-crisis-and-opportunity/ Peak Water: Crisis or Opportunity? (Tuesday, December 1, 2009) Carbon Foresight http://carbonforesight.blogspot.hk/2009/12/peak-water-crisis-or-opportunity.html â€Å"Turning China’s Water Crisis into Investment Opportunity† Market Brief Water August 2009, New Ventures http://www.new-ventures.org.cn/sites/default/files/upload/turning_chinas_water_crisis_into_investment_opportunity.pdf â€Å"Who profiting from the water crisis†, Issue 452, New Internationalist Magazine http://www.newint.org/features/2012/05/01/water-crisis-profit-opportunity/ Singapore National water agency http://www.pub.gov.sg/water/newater/Pages/default.aspx Graphs: Fig1 and 2 http://www.pub.gov.sg/water/newater/quality/Pages/default.aspx How Desalination works http://science.howstuffworks.com/environmental/earth/oceanography/how-does-desalination-work.htm http://science.howstuffworks.com/environmental/earth/oceanography/desalination.htm Wikipedia http://en.wikipedia.org/wiki/Desalination Fdu Magazine online 2003 http://www.fdu.edu/newspubs/magazine/03su/desalination.html The World water Council http://www.worldwatercouncil.org/ â€Å"Solving the World Water Crisis Takes International Cooperation†, Suite101 http://suite101.com/article/solving-the-world-water-crisis-takes-international-cooperation-a265088

Business Information Systems Essays

Business Information Systems Essays Business Information Systems Essay Business Information Systems Essay An evaluation of Apple Inc’s use of information systems through its website apple. com/ Introduction In the highly competitive world of business the ability to understand and make use of information systems can provide substantial benefits to an organization. The diversification of consumer taste and competition has put pressure on organizations to focus on customer involvement and business information systems have proven to be a versatile and useful tool in order to achieve this. Strategic information systems have the potential to allow an organization to gain a competitive advantage by accessing new markets and providing a more efficient and faster form of communication between managers. By improving communication within the organization, strategic information systems have the potential to reduce the cost of advertising, delivery, design and manufacturing. The purpose of this essay is to evaluate the use of information systems in consideration of Apple Incorporated’s website. About Apple Inc. Founded by Steve Jobs and Steve Wozniak, the company was incorporated on January 3, 1977, under the company name Apple Computers. Initially the multinational company predominantly dealt as a manufacturer of personal computers, however in 2001 following the successful release of the iPod, the company established itself as a credible competitor within the consumer electronics industry. By 2010 Apple Inc had surpassed Microsoft in terms of market capitalization to become the largest technology company in the world. Apple Inc now provides 13 core products, including desktop computers, laptop computers, a tablet computer, a mobile phone range, a range of portable media players and a home media player. In addition, the company also provides accessories for all of its core products, as well as server and networking solutions. Furthermore Apple Inc provides both tangible products, as listed above, and intangible digital media through its software ‘iTunes’ and more recently via the newly launched ‘App Store’. Over 10 billion songs and applications have been downloaded via Apples software based digital media outlet and within the first quarter of 2010 Apple had sold 3. 36 million Macintosh computers, 8. 7 million iPhones and 21 million iPods (Apple Inc. ). As with other consumer electronics companies Apple Inc provides a comprehensive after sale support service including hardware, software and educational services through its websites and retail outlets. Apples main manufacturing facilities are located within China along with the majority of its suppliers of electrical components such as Foxconn Technology Group. The company has in excess of 70 offices worldwide with 46,600 permanent employees (United State Securities and Exchange Comission, 2010). Apple Inc’s current business model encompasses three broad categories those being, software engineering, hardware manufacturing and retail. The company operates across a multi-channel platform of commerce selling to customers through the use of its website, software based digital media outlet, official retail stores and franchised retail stores. In terms of e-commerce Apple acts as a content provider through iTunes the App Store, an online service provider through its ‘mobile me’ subscription service, an online marketplace providing an environment in which buyers and sellers can meet to procure apple targeted accessories, e-tailing in providing official apple products and social networking services through ‘Ping’ as well as its online support discussion boards. The company is also actively involved in M-commerce through mobile software on its portable media players, tablet computers and mobile devices using the iTunes store and App Store. In order to reduce time between the point of sale and delivery, Apple has made use of a Just In Time approach, in turn reducing inventory costs. The JIT production technique is an integrated socio-technical inventory management system famously pioneered by the Toyota Motor Corporation. Website interface and usability Apples website makes use of a monochromatic colour scheme providing a white backdrop whilst displaying product images in colour. This enables Apple to draw its customers towards the products rather than distracting them with an overly complex or distracting layout, a technique mirrored in their advertising campaigns. The aesthetics of their website closely follows the design of their core products with the use of monochromatic colours and gentle gradients to give the illusion of aluminium. Apple has strived to provide simplistic and stylish design and their website is no exception. The design of the website is a conscious effort in an attempt to unify the sense of style and design across Apples product lines and points of customer contact whilst giving the user the perception that the interface is simplistic and easily accessible. Individual pages are well structured giving the user the perception that the information displayed on the page flows which in turn reduces the likelihood that the user will lose interest or have difficulties in navigating the site. Apple is extremely successful and well known for its marketing techniques, its website is used as another point of contact for customers providing a medium to display its marketing prowess. Individual pages for core products normally begin with a large image or set of images of the product with headlines, the choice to watch an advertisement or feature video directly below and directly under this, smaller images accompanied with key features or unique selling points. Apple structures each page by showing key features and images of the product drawing the customer in and providing easy to navigate links to find out more on greater detailed pages followed by the ability to purchase resulting in a flowing chain of information leading the buyer from the hard sell, to the product information, to the sale itself. Navigation on the site centres around its navigation bar which remains fixed at the top of each page on the website providing consistency to the site. [pic]. The bar consists of separate segments focused towards its main products followed by a support option and finally a search feature. The company also makes use of this fixed banner for branding purposes with the apple logo embedded on the left hand side of the bar. Once an option is chosen the user is then taken to a more detailed page containing sub sections, these secondary pages normally have their own navigation sections to explore the issue further, in the case of the online store making use of a sidebar. Apples search feature on the navigation bar compliments the websites simple and flowing design very well in that it enables users to search and skip to the information they require straight away. The search bar uses AJAX live search results providing a benefit over traditional searching as results are shown as the customer types, narrowed as he or she continues and if the results become too narrow the user is able to delete words to broaden the search horizon. The search results are grouped in a drop down window below the search bar in an easy to understand manner. The text on the website is easily readable and headings are easily ascertainable. Apples website can be optimized for user compatibility by changing language and country as well as providing clear links to an education store and business orientated store. The website also makes great use of white space to separate images and texts making product information and images stand out without distraction. In most cases the website accompanies text with images in order to maintain the customers attention to the product and its unique selling points. Use of Databases Apple successfully incorporates a variety of databases into its website design allowing customers to navigate, search and input data such as order information, tracking information and in the case of support, product information. As a result Apple is able to align inventory and sales to appropriately manage supply and demand across its supply chain. Through the use of variable field and searchable databases Apple also allows its users to make use of unique product numbers tailoring online support to customers specific needs. This type of searchable database results in a quick an efficient way in which customers are able to get the help and support they need. Apple also makes use of relational databases throughout its website design for instance in the case of its product pages and online store. By clicking on the primary key ‘Mac accessories’ a customer is then taken to another page featuring a database of information with similar links enabling the customer to successfully navigate and browse the online store until they find their preferred product. Apple also collates its products under sub categories or databases as in the case of ‘top sellers’ ‘top rated’ and ‘just added’ products options. A conscious effort by Apple to increase usability and minimize data redundancy ensuring the site is quick and easy to navigate. The majority of the primary keys on the store relate to Apples core products making them a useful tool in navigating the databases across the site. Apples website uses SQL [Structured Query Language] to manage its relational database management systems. Over the years Apples website has been tested by a string of SQL injection attacks creating hyperlinks to malicious sites from legitimate links on the website (CGIsecurity. com, 2010). The online databases must be updated in accordance with supply levels, with the addition of new products and the retraction of old. Apple’s fully integrated enterprise business information system and use of its JIT inventory approach enables a fully interactive supply chain, however with the use of the Apple online store as an e-marketplace the supply of products from other suppliers not fully integrated may distort the efficiency of current databases. Integration of business information systems Through its website Apple Inc provides its customers with the ability to personalise and configure their products prior to purchase. In addition, they are then able to their track orders, download manuals and driver support as well as receiving support via an online interactive library or alternative methods of contact such as online reservations to see certified staff in store, by email, phone or live chat. The website also provides discussion boards to resolve issues with other customers, online training and a self-service repair feature enabling customers to track and monitor product repairs as well as checking their entitlement under their personalised service and support packages. [pic] Apple has successfully integrated information systems across its business enabling the company to coordinate its e-commerce across its global operations and supply chain benefiting from real time information. Orders, reservations and requests placed on Apples fully interactive site are integrated with Apples procurement, manufacturing, management, retail and stock control systems providing information to the relevant departments automatically. This in turn allows managers to assess the demands and needs of the organization in real time. To do this successfully Apple’s website provides computer generated billing, personalised product configuration, secure document management and a secure payment system to its customers. Historically Apples information system was based on a legacy platform distributed across 16-legacy applications. In January 1999 however, Apple successfully implemented an Enterprise Resource Planning system called SAP Business One into its business model enabling them to integrate their manufacturing, finance, sales and distribution sectors together, present day Apple manages a fully integrated Enterprise Resource Planning system. Security and Privacy Apple Inc has a legal obligation to protect it customers and users privacy whilst ensuring transactions are kept secure. Apple provides an extensive privacy policy and also provides explicit terms of use for the site. In addition its online store uses industry-standard encryption to protect customers confidentiality when checking out as well as a 128-bit Extended Validation Secure Socket Layer (EV SSL) encryption technique to protect information in transit from the customer to the company following a purchase online. This can be seen in the web address during checkout as sites featuring SSL technology begin with ‘https://’ as apposed to ‘http://’. TRUSTe, one of the worlds leading online privacy companies, independently verifies Apple’s online privacy standards to ensure they meet an industry standard and protect their consumers. Customers are able to create accounts for ease of future transactions called Apple ID’s. An apple ID allows consumers to personalise their online shopping experience giving customers a unified account to be able to purchase products online including downloadable content, the ability to make reservations in store and or tailor online learning, access support and register Apple products for added security. All information held within your Apple ID is protected under Apples comprehensive privacy policy and the user information is protected through user personalised security protocols such as security questions and passwords. Apples privacy policy also extends to information stored in cookies upon visiting and revisiting the site through a web browser. Although Apple reserves the right to share information with third party affiliates any information shared as a result of its e-market business is also explicitly covered by its extensive online privacy policy and data protection technology during transit. Conclusion Apple employs consistent, coherent and unified branding across its website by mirroring the look of its hardware and software with the use of monochromatic colours and subtle shading. The website is modern, sleek, user friendly and has an emphasis on the visual experience providing rich content against a minimalistic background making great use of white space. The consistent use of varied databases, the AJAX live search system and a central navigation bar offers a user-friendly experience. The sites security is of an industry standard however it has still proven vulnerable to malicious attacks proving the website is not without its flaws. With that being said Apple’s website bears example to a successful integration of information systems across a business enabling the company to coordinate its e-commerce across its global operations and supply chain efficiently and effectively. Bibliography Apple Inc. (n. d. ). Apple Reports First Quarter Results. Retrieved March 22, 2011 from apple. com: apple. com/pr/library/2010/01/25results. html CGIsecurity. com. (2010, 08 18). Apple website hit with SQL Injection. Retrieved March 28, 2011 from cgisecurity. om: cgisecurity. com/2010/08/apple-website-hit-with-sql-injection. html Laudon, K. C. , Laudon, J. P. (2006). Management Information Systems: Managing the Digital Firm (10th Edition ed. ). Upper Saddle River, New Jersey: Pearson Education Limited. United State Securities and Exchange Comission. (2010, September). Form 10-K, Apple Inc. Retrieved March 28, 2011 from https://www. apple. com/investor/: http://phx. corporate-ir. net/External. File? item=UGFyZW50SUQ9Njc1 MzN8Q2hpbGRJRD0tMXxUeXBlPTM=t=1 1 2